Social Media Strategy Development Customized social media strategy creation tailored to each client's goals and target audience Identification of key performance indicators (KPIs) to measure success. Content Creation and Scheduling Development of engaging and relevant content for social media posts Scheduling and posting content at optimal times for maximum reach and engagement. Community Management Monitoring and engaging with the client's social media audience. Responding to comments, messages, and inquiries in a timely and professional manner Paid Advertising Campaigns Design and management of paid advertising campaigns on social media platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads). Budget allocation and optimization for ad campaigns Social Media Analytics and Reporting Regularly tracking and analyzing social media performance Providing clients with detailed reports and insights on key metrics Social Media Audits Conducting comprehensive audits of a client's existing social media presence Offering recommendations for improvement based on industry best practices Influencer Marketing Identifying and collaborating with relevant influencers to promote the client's brand or products Profile Optimization Ensuring that social media profiles are fully optimized with engaging bios, profile pictures, and cover images Social Media Training and Workshops Providing training sessions and workshops for clients' in-house teams on social media best practices Crisis Management Developing and executing crisis management plans for handling negative feedback or PR crises on social media Content Calendar Management Creating and maintaining content calendars to ensure a consistent posting schedule Platform Selection and Setup Advising clients on the most suitable social media platforms for their business Setting up and optimizing profiles on selected platforms Competitor Analysis Analyzing competitors' social media strategies and recommending strategies to outperform them E-commerce Integration Integrating e-commerce features into social media platforms to drive sales and conversions Creative Design and Multimedia Producing visually appealing graphics, images, and videos for social media posts